Strategy Intern - Culture, Insights & Brand
We are currently looking for a Strategy Intern to join our Stockholm Office during Autumn 2026.
We are looking for a strategist-in-the-making who can move fluently between culture and commerce. Someone who reads the cultural moment clearly - and then connects it to what actually matters for a brand's business.
You will join our Strategy team in Stockholm, working alongside Brand Directors and Communication Specialists on briefs across fashion, beauty, tech, entertainment, art, and food & beverage. The work spans the full strategic arc: from cultural and consumer insight, through brand positioning and campaign strategy, to measuring real-world impact for our clients.
The best candidate is equally comfortable analysing a trend report and interrogating a business objective. Creativity without strategic rigour is just inspiration - here, we turn it into results.
What you will do
Track and analyse cultural trends, consumer behaviors, and market shifts to build insight foundations for strategy
Translate cultural observations into actionable strategic recommendations with clear business relevance
Support brand strategy development - positioning, messaging, audience definition - rooted in both insight and commercial thinking
Contribute to campaign development from brief to concept, ensuring strategic clarity at every stage
Develop presentations and strategic deliverables for client-facing work
Support tracking and measurement to evaluate campaign effectiveness and business outcomes
What we offer
A hands-on role with real strategic responsibility from day one
Mentorship and career coaching from experienced strategists and brand directors
Exposure to a diverse portfolio of well-known brands across the creative industries
A fast-moving environment where creative thinking and business impact go hand in hand
Who you are
You think in both directions - from culture inward to the brand, and from business objectives outward to the audience
Genuinely curious about culture, consumer behavior, and what makes brands relevant - and you know how to make that curiosity useful
A strong communicator who can build a clear, compelling argument - in a deck, in a room, or in a brief
Background in brand strategy, marketing, business, cultural studies, media, sociology, or a related field
Proactive, structured in your thinking, and comfortable navigating ambiguity
Eligible to receive academic credit for the internship period
At Patriksson we can offer you an exciting environment, working with multiple well-known brands in the creative industries (fashion, beauty, tech, entertainment, art, food and beverage, hospitality, and more). You will get the chance to work on a variety of projects and become part of a team that offers unique challenges and approaches to creative strategy.
This is a full-time internship, based at our Stockholm Office, 5 days a week during Autumn 2026. As an Intern at Patriksson, candidates should be eligible to receive academic credit. Our internship programs typically span a duration of minimum 3 to 6 mounts, providing interns with a comprehensive and immersive experience in their chosen field.
- Division
- PATRIKSSON
- Role
- Internship
- Locations
- Stockholm
Stockholm
Our workplace
As we grow and expand, we need to attract and nurture the finest talent. For us it is vital to bring new energy and experience to our workplace. We hire creative doers who are curious, play nice, and appreciate the creative industries.
Our working environment is fast paced and offers varied tasks and positive, inspiring, and international coworkers. We strive for building a workplace for everyone, where all feel welcome and can thrive.
About Patriksson Group
Founded in Stockholm in 1999 by Lena Patriksson Keller and Annika Kopp, our group was built on the belief that creative industries deserve thoughtful, strategic communication. As the world has evolved and Patriksson Group has expanded, our dedication to this founding principle has only grown stronger.
In today’s fast-moving landscape, where brands interact with culture, technology, and shifting consumer behaviours at an unprecedented pace, we see ourselves as curators of influence. Like art curators, we ensure that each brand reaches its audience in the most meaningful and impactful way.